Guys and Malls: Why Guys' Clothes are Usually on the Right, or in the Front...

People talk about how much women love shopping. It's just stereotypically one of our gender's favorite places.



As for men-some like it, some hate it. But just as women receive tips on "places to meet men," men have figured (correctly) that shopping malls are places where there are lots of women.

Unfortunately, guys also don't like approaching women in groups, and we tend to shop with friends.
But for the guys who go shopping with girls, it's interesting to note how clothes stores are designed.
From AskMen.com "Why do Men Hate Shopping?" by Austin Silver:
Apparently, professionals have taken time out to set up stores for men and women in strategic ways, so that guys are encouraged to look around and buy clothes for themselves. How, you ask? Well, more often than not, men's clothing can usually be found on the right-hand side of the store because people (men and women) typically look towards the right upon entering.


As well, if it's a front-to-back setup, guys' items will always be found in the front (or on the main floor if there's more than one) because women have no problem venturing through men's clothing to get to their own, but guys usually will not make the effort.

Also, "guys go shopping with the intent of purchasing specific items whereas women will usually roam around until something catches their eye"-for us, we make shopping more of a journey, whereas the guy usually knows what he likes.
"Retail Therapy": shopping with the primary purpose of improving the buyer's mood or disposition. Often seen in people during periods of depression or transition, it is normally a short-lived habit. Items purchased during periods of retail therapy are sometimes referred to as "comfort buys".


Speaking for myself, I happen to know the "story" behind almost every piece of clothing I own. What I bought it for, when, designer, etc...whereas guys (usually) have no idea, or maybe a ballpark estimate.


xo,
Shannon
Article Link: http://www.askmen.com/daily/austin/44_fashion_style.html
Also "Men Shop Too: How to Market to Men" by Bob Deutsch
Takeaways: 4 fundamental differences and their impact on marketing -
Time, Causality, Space, Other People
http://www.reachingwomendaily.com/2010/04/22/men-shop-too-how-to-market-to-men/